The Internet is redefining how we practice dentistry and how we communicate with and market to patients. The Internet can make a major difference in your practice and personal growth. It has been reported that 80% of patients with Internet access would like to communicate by e-mail with their health professionals. Learn how to take advantage of this communication’s highway. Participants will learn the significance of customized communications to patients, insurance companies, dental labs and colleagues. They will also learn how to use the Internet for continuing education and e-commerce.

This seminar will teach you practical applications for your practice. Web site design, development and its critical components will be discussed. Learn how to attract new patients and how to market to your existing patients. Learn how to promote your practice with an eNewsletter that is proactive. It can be sent to patients and potential patients. Every month your custom-designed, full-color eNewsletter can be sent with informative articles [written in concise and easy to understand language] and attractive images. It's powerful repetitive marketing.

The eNewsletter software can track which patients are opening the publication and what they are reading. Then readers, with similar preferences, can be grouped together and targeted with a unique promotion. Learn how patients can register, fill out HIPAA and medical/dental histories online before they arrive. You will receive legible printed forms that will enable the practice to validate a patient’s insurance and red flag any medical problems. This will save time, reduce clerical errors and can put you on the path to a paperless practice.